"King the Land" is a 2023 South Korean romantic comedy television series that aired on JTBC from June 17 to August 6, 2023. The show consists of 16 episodes and features a talented cast, including Lee Jun-ho as Gu Won and Im Yoon-ah as Cheon Sa-rang. Directed by Im Hyun-wook and written by Choi Rom, the series has captured the attention of viewers with its engaging storyline and charming characters.
The plot revolves around Gu Won, the charismatic heir to the King Group, a luxury hotel conglomerate embroiled in an inheritance battle. As he navigates the complexities of family expectations and corporate responsibilities, he encounters Cheon Sa-rang, a dedicated hotel employee known for her infectious smile. Initially, Gu Won finds her cheerful demeanor irritating, but their relationship evolves as they face various personal and professional challenges together. The series explores themes of love, ambition, and personal growth against the backdrop of the glamorous yet demanding hotel industry.
"King the Land" has received positive reviews from both critics and audiences alike. Viewers have praised the chemistry between the lead actors, noting how their performances bring depth to their characters. The series has garnered an average viewer rating of around 8.2/10 on platforms like MyDramaList, with many appreciating its lighthearted approach to serious themes such as familial obligations and workplace dynamics. Additionally, "King the Land" won several awards, including "Viewer's Choice – Drama of the Year" at the 2023 Consumer Rights Day KCA Culture & Entertainment Awards.
For those interested in watching, "King the Land" is available for streaming on Netflix in selected regions and on TVING in South Korea. Overall, this series combines romance and comedy with a glimpse into the high-stakes world of luxury hospitality, making it a notable entry in contemporary Korean drama that resonates with audiences looking for both entertainment and heartfelt storytelling.