My ID is Gangnam Beauty is a 2018 South Korean television series that addresses the societal pressures surrounding beauty standards, particularly in the context of youth and self-identity. Based on the webtoon of the same name, the show stars Im Soo-hyang as Kang Mi-rae, a university freshman who undergoes cosmetic surgery to escape the bullying she faced throughout her childhood. The series aired on JTBC from July 27 to September 15, 2018, and consists of 16 episodes.
The narrative follows Mi-rae as she enters college with a new face, hoping for a fresh start. However, her expectations are quickly challenged when she realizes that her surgery does not shield her from judgment or ridicule. Despite her newfound beauty, she grapples with insecurities and the superficiality of her peers, who often label her as a "Gangnam Beauty"—a term used in South Korea to describe individuals who appear attractive but are suspected of having undergone extensive plastic surgery. This label serves as a source of both admiration and contempt, highlighting the complexities of beauty in contemporary society.
The series also features Do Kyung-seok, portrayed by Cha Eun-woo, who is a popular classmate with a straightforward demeanor. He becomes an integral part of Mi-rae's journey as they navigate their feelings for each other amidst the challenges posed by societal expectations. Another significant character is Hyun Soo-ah (Jo Woo-ri), who embodies the struggles of maintaining an ideal image while dealing with her own insecurities. The interactions among these characters illustrate various perspectives on beauty and self-worth.
Throughout its run, My ID is Gangnam Beauty tackles important themes such as bullying based on appearance, internalized misogyny, and the impact of societal standards on mental health. Critics have praised the show for its candid exploration of these issues without being overly preachy. It effectively balances moments of humor with serious topics, allowing viewers to engage with the characters' emotional journeys.
The drama has been noted for its strong character development and relatable storylines that resonate with many young adults facing similar pressures in real life. It encourages viewers to reflect on their perceptions of beauty and self-acceptance, ultimately delivering a message that true worth extends beyond physical appearance.
Overall, My ID is Gangnam Beauty stands out as a significant commentary on contemporary beauty culture in South Korea, making it both an entertaining and thought-provoking watch for audiences.