Pinocchio is a 2014 South Korean television series that aired from November 12, 2014, to January 15, 2015, on SBS. The show consists of 20 episodes and features a talented cast including Lee Jong-suk as Choi Dal-po and Park Shin-hye as Choi In-ha. Directed by Jo Soo-won and written by Park Hye-ryun, the series combines elements of romance, drama, and social commentary, particularly focusing on the world of journalism.
The plot follows Choi Dal-po, who is adopted after surviving a tragic incident in his childhood that claimed his family. He assumes a new identity and lives with his adoptive grandfather, who mistakenly believes he is his long-lost son. Dal-po harbors a deep-seated desire to become a reporter, driven by his past experiences and the injustices he has witnessed. His journey intertwines with that of Choi In-ha, who suffers from "Pinocchio syndrome," a condition that causes her to hiccup whenever she tells a lie. This unique trait complicates her aspirations to become a journalist, as it poses challenges in the field where truthfulness is paramount.
As the story unfolds, Dal-po and In-ha navigate their budding relationship while facing the harsh realities of the media industry. They are joined by other rookie reporters, including Seo Bum-jo (played by Kim Young-kwang), who comes from a wealthy background but struggles with his own identity issues. Together, they tackle various news stories while confronting personal dilemmas and ethical challenges within their profession.
Pinocchio received critical acclaim for its engaging storyline and strong performances. The chemistry between Lee Jong-suk and Park Shin-hye was particularly praised, adding depth to their characters' evolving relationship. The series also addresses important themes such as the responsibility of journalists to seek the truth and the impact of media on public perception.
The show was well-received not only in South Korea but also internationally, achieving high viewership ratings and selling its broadcasting rights at a record price in China—$280,000 per episode—making it one of the most expensive Korean dramas at the time. With its mix of romance, humor, and social critique, Pinocchio remains a notable entry in the landscape of K-dramas, resonating with audiences for its relatable characters and thought-provoking narrative.