Start-Up is a 2020 South Korean television series that aired on tvN from October 17 to December 6, 2020. The show consists of 16 episodes and features a talented cast including Bae Suzy as Seo Dal-mi, Nam Joo-hyuk as Nam Do-san, Kim Seon-ho as Han Ji-pyeong, and Kang Han-na as Won In-jae. Directed by Oh Chung-hwan and written by Park Hye-ryun, the series explores the challenges and triumphs faced by young entrepreneurs in South Korea's tech industry, set against the backdrop of a fictional startup hub known as "Sandbox."
The story follows Seo Dal-mi, an ambitious young woman who dreams of becoming Korea's version of Steve Jobs. After dropping out of university to pursue her entrepreneurial aspirations, she encounters Nam Do-san, the founder of a struggling startup called Samsan Tech. Dal-mi mistakenly believes that Do-san is her childhood pen pal, leading him to play along in order to win her affection. Meanwhile, Han Ji-pyeong, who has been secretly corresponding with Dal-mi under Do-san's name, becomes involved in their lives, creating a complex love triangle.
As the characters navigate their personal and professional challenges, they confront issues related to ambition, identity, and the harsh realities of starting a business. The series highlights the importance of perseverance and teamwork while showcasing the emotional struggles that come with chasing dreams in a competitive environment.
Start-Up received positive reviews for its engaging storyline, character development, and strong performances from the cast. It achieved high ratings during its broadcast and became popular both domestically and internationally, especially after being made available on Netflix. The series is noted for its inspiring themes and relatable characters, resonating with viewers who aspire to pursue their own dreams.
The show also features a memorable soundtrack that complements key moments throughout the series, enhancing its emotional depth. Overall, Start-Up stands out as a significant entry in the K-drama genre, appealing to audiences with its mix of romance, ambition, and the realities of entrepreneurship.